The title subject may raise issues with some human rights groups since sissy is defined in the dictionary as an effeminate man or boy or as a timid, weak, or cowardly person. When men dressed like women or acted like girls in today’s society are more likely gay people and they deserve respect as individuals with their preference of behavior or appearance in dressing or manners. Today feminists also demand their respect as females not inferior to males in any way, the association of timid, weak, or cowardly manner with females are definitely not acceptable. So obviously the term sissy is an outdated vocabulary or is a politically incorrect word. Then why is sissy used in the subject title? The reason is twofold: Firstly, the newly coined terms such as “little fresh meat”(小鮮肉）or “mother minted baby” (娘㚿子) are not yet widely known and perhaps more offensive than the traditional sissy term to the social scientists. Secondly, the purpose of the present article is to discuss a cultural change which is fermented and nourished by media. Although LGBT may exist even prevalent in the media circle or society, the author’s focus is on a cultural phenomenon impacting broadly on societal and national level. This phenomenon is particularly visible in the Asian countries today in sharp contrast to ancient times. Therefore, the author coined ‘sissy culture’ as a special phrase for the purpose of this essay.
Sissy Culture is a culture that has changed the societal value system about fellow humans. Sissy culture suppresses masculine characteristics and flourishes feminine characteristics in human, particularly on standards of physical beauty (body, makeup and clothing), personality (expressions of feelings) and mannerism (speaking and body language). This sissy culture can be observed through TV media in Asian countries, Japan, South Korea, Singapore, Thailand and China (including Hong Kong and Taiwan although they were far ahead of that in Mainland China) not only in societies but more acutely in entertaining and social media circles which have a great influence on the young people or society. The famous media personalities, movie stars, and popular singers are the most visible representatives of this ‘Sissy Culture’, the more sissy they are the more popular they seem to be, hence more influential in forming a sissy culture shaping the society. Is anything wrong with this phenomenon? That depends on where you stand? As Americans and Hollywood led media industry, generating the sissy culture in Asia is great, it weakens masculine characteristics in Asian societies, enriches American beauty, cosmetics, fashion and media industries and creates a strong American power image (simply because of that Hollywood creates the opposite of sissy image for American heroes (terminator, transformer, die hard, spider man, and the like). However, if you would take an Asian stand, the story would be very different. Have you seen any of top-ranking Asian movies lately? Most likely it is a product of sissy culture.
There is no proof that the sissy culture is a strategic plot to weaken Asian societies. However, one can trace some historic facts to support such a hypothesis. During WW II, the Imperial Japanese army was brutal and cruel, it made devastating impact on all nations it invaded including the U.S. when she engaged in WW II. After the war, the U.S. was the occupier of Japan in control of Japan’s recovery. In that process, the U.S. invested in Japanese media industry and controlled its development. With CIA’s design or not, a Japanese American, Johnny Hiromu Kitagawa (10/23/1931 to 7/9/2019 born in Los Angeles), founded Johnny & Associates and became a powerful businessman in Japan. He dominated Japanese music industry (creating bands with good looking fair faced young boys and making them into popular stars) for forty years and he also extended to theater and TV businesses. TV was the tool or medium to change Japan’s traditionally male-dominated society from worshipping warriors (samurai) to a sissy culture. This process was so successful and profitable for media and cosmetics industries, etc., it was replicated by media industry in South Korea where the Sissy Culture was further flourished as seen in Korean movies and TV shows which became popular not only in S. Korea but also propagating throughout Asia, like Taiwan, Hong Kong, Singapore and Mainland China. The trend is similar, young pretty face actors and actresses dominate the media, huge amount of capitals was invested in creating these idols who can plow back huge profits for the media industry. To say the least, it is an unhealthy process creating huge wealth gap in the society making youth madly worshiping the sissy characters.
With the advancement in Internet technology in China, the sissy culture also dominated e-Commerce. TV and movie celebrities became marketing spokespersons promoting products making very handsome commissions, from cosmetics to daily household goods and from cars to home sales. Under the free market principle, there is nothing wrong with media celebrities participating in marketing and sales activities except that eventually it dawned on the social scientists that the sissy culture was the primary and evil drive changing the entire society. The children and students talk and act like the sissy celebrities and the media was flooded with sissy actors and actresses. It may not be a problem, if the young people talked differently from the adults but it became a serious problem if the entire young generation would think like the sissy celebrities and want to be just like them, changing physical appearance by cosmetic surgery, making fortunes by appearance and talking and acting in sissy manner as if the entire world can function by ‘appearance’ only. Recently, China has begun to implement some regulations and laws to guide the media industries. It certainly would impact free markets and personal freedom to some degree but if it was designed to impact the society for the better. It is perhaps worthy of experimenting. A healthy society should consist of lots of professionals living a life of their own not in the shadow of a dominating sissy culture. Anyone should have a right to worship any idol, but idols forming a culture dominating a society, especially the entire young generation, is not a healthy social phenomenon, especially that phenomenon contains greed and corruption. We are looking forward to reading some social scientists' reports in the near future.
Ifay Chang. Ph.D., Inventor, Author, TV Game Show Host and Columnist (www.us-chinaforum.org) as well as serving as Trustee, Somers Central School District.